Give a short description of the project and its purpose.
Describe your target audience. Who are they? Where are they? How will you reach them?
List the other competitors in your market space. Please provide links. Are there any unique features you have to offer?
How soon will you need the work? Are there any key dates for delivering specific parts of the project?
Please list exactly what items you will need to be designed, as well as where and how they will be used.
Do you have any idea how you want the work to look? Are there any existing designs out there which you like? If so please provide links.
Is there any further information you think is important to share about this project not covered above?